10.10.2011

The Outsourcing Experts Group, which specializes in the outsourcing of back-office processes, sales and marketing support, as well as call and contact center, has decided to develop common visual identification of its member companies. The rebranding will include a change of logo-types and freshening up of the graphic layout of corporate and marketing materials. The Marketing Department of the Outsourcing Experts Group and Galposter company are responsible for coordination of the activities.

Both the graphic sign of Outsourcing Experts and the freshened-up logo-types of all companies will be connected with a figure of a circle which stands for optimization. The circle also symbolizes the holistic and extensive approach towards outsourcing. The Outsourcing Experts portfolio contains companies which render a vast array of services – from sales and marketing support to document management and call center. Thus, the new image is coupled not only with changed key elements of visual communication, but firm of all, with a broadened, enhanced and strengthened business offer.

“The motto of the Outsourcing Experts Group is ‘The strength of a group, the flexibility of an individual’ ”. Behind each of the Group companies, there are tens of completed projects and high recognizability in the business. We don’t want to give that up. That is why we have decided not to change their names. At the same time, the unified visual identification emphasizes shared competences, values and strategy”, adds Konrad Rochalski, President of the Outsourcing Experts Management Board.